Thursday, March 5, 2020

Partnerships Drive Regional Success at Ledo Pizza

Regional restaurants just might be able to drive success better than national chains when it comes to creating unique local partnerships according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Based in Maryland, Ledo Pizza understand the flavor profile that their consumers like and Old Bay is top of mind. So, Ledo Pizza developed a platform to elevate local flavors forming a partnership with Old Bay to drive new electricity into the brand and local relevance into Old Bay.   
Ledo Pizza’s culinary team has crafted four new menu items that showcase the zesty kick of heat that has quickly won over the hearts (and mouths) of OLD BAY fans.
1.       OLD BAY Hot Sauce Jumbo Wings – Ledo Pizza's award-winning Jumbo Wings smothered in OLD BAY Hot Sauce. Served with celery and your choice of Blue Cheese or Ranch Dipping sauces. Available in quantities of 6, 12, 18, 25 or 50.
2.       The Marylander Salad – Boneless Wings tossed in OLD BAY Hot Sauce served atop crisp greens, grape tomatoes, smoked Provolone, pre-cooked bacon and red onions.
3.       OLD BAY Hot Chicken Pizza – Ledo Pizza's signature sauce combined with OLD BAY Hot Sauce topped with Smoked Provolone cheese and grilled chicken.

4.       The Chesapeake Sub – Crispy chicken smothered with OLD BAY Hot Sauce served on a toasted sub roll with OLD BAY hot mayo and sliced pickles.
Ledo Pizza president Jamie Beall stated “We are proud of our Maryland roots, just like our friends at OLD BAY,” “OLD BAY is the seasoning of Maryland and we couldn’t be more thrilled to have access to its limited edition OLD BAY Hot Sauce. It’s not every day that you see two iconic brands team up to create one-of-a-kind menu offerings. Combine the delicious, fresh taste of Ledo Pizza’s dishes with OLD BAY’s distinctive Chesapeake flavor and the result is nothing short of perfection.” Innovation drives new electricity.  
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow?  
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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