Consumers are dynamic not static and one company regular readers of this know is just as dynamic as consumers, that company is Everytable a favorite of our own Grocerant Guru®, Steven Johnson. At Everytable “quality and equality” are top of mind. It’s Everytable’s goal to offer healthy, made-from-scratch meals that everyone can afford. Differentiation does not mean different it means familiar but with a twist, and Everytable is doing that better than most.
Everytable began focusing on grocerant niche Ready-2-Eat and Heat-N-Eat fresh better for you food back in 2015. It was seen as a revolutionary grab-and-go restaurant concept with delicious, high-quality, made-from-scratch meals priced according to what a specific neighborhood can afford (variable / index location pricing).
Today, Everytable is now a multi-channel, fresh-prepared food business blending markets, SmartFridges, and subscription delivery (and pickup) throughout Los Angeles and Orange County, California. Meals are prepared by chefs at a single central kitchen to reduce costs, and those savings are passed on to guests — meal prices start at $4.95 in underserved neighborhoods, and $6.95 in middle-income or affluent communities.
Everytable, is seeking to end food inequality by making healthy food affordable, convenient and accessible for all, has received a total of $2.5 million in program-related investments (PRI) from Annenberg Foundation and The California Wellness Foundation (Cal Wellness) to support the development and implementation of a pioneering social equity franchise program.
Get this Everytable, a fresh food retailer will use “The $1.5 million in funding from Cal Wellness and $1 million from the Annenberg Foundation to foster economic empowerment among entrepreneurs from marginalized communities. Everytable plans to open 25 franchises owned by entrepreneurs of color from underserved neighborhoods in Southern California over the next five years.”
Sam Polk, co-founder and CEO, Everytable stated “At Everytable, our core mission is to push against structural inequality, first through the pricing and accessibility of our healthy food offerings, and second by hiring from the low-to-moderate income communities we serve,” … “Now, with this extraordinary and meaningful funding from Annenberg Foundation and Cal Wellness, we can expand our socio-economic impact through the development of a franchise training and education program to empower disenfranchised entrepreneurs, who ordinarily might not be able to access capital, to bring affordable and nutritious food into their communities and participate in the profits and capital gains from the success of their businesses.”Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.