Every food retailer today in a battle for a larger share of stomach. Fresh food fast, sold as meals and meal components is the key driver of customer food channel migration and top of mind branded food experiences according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Independent grocer Buehler's Fresh Foods with 13 stores partnered with Kingwood Center Gardens, to provide garden guests with foodservice at the Gateway Café and catering for weddings and special events in an effort to expand the brands success while driving new electricity into both brands with add customer relevance.
So, In 2019, Buehler's served food from its food truck, Ferris, to event goers at the 47-acre Kingwood property. It was clear the grocerant niche Read-2-Eat fresh food was a hit.
Mike Merritt, VP of food service at Buehler’s Fresh Foods stated “We cannot begin to describe how excited we are to partner with Kingwood Center Gardens. With the addition of the new visitor center, they will be able to offer guests an even greater experience.” How are you expanding your brand? Does your fresh food create new electricity and new customer touchpoints?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
Battle for Share of Stomach