Sunday, September 13, 2009

Grocerants because they are not burgers.

During the past 4 decades hamburgers drove sales and propelled the overall restaurant industry. Without a doubt the hamburger is now globally recognized as a penultimate American food. It is ready to eat, hand held and prepared to eat on the run; convenient, simple and affordable. Unfortunately the restaurant industry is showing a lack of innovation in new outlets or food products.
Might we have seen the tipping point now that, Bobby Flay, Emeril Legasse each have opened new gourmet burger restaurants. We have Wendy’s, McDonalds, Burger King, Sonic, In-N-Out Burger, and fast growing Fatburger, Smashburger and Five Guys with over 460 units.
Simple and affordable is also arriving at C-stores, Grocery stores, Supermarkets in the form of Grocerant prepared ready-to-eat and ready-to-heat single and two person meals or meal components. The attraction here is it’s more than a “burger” the segment is filled with flavors from Chinese, Mexican, Italian, Greek, Japanese’s, and American fare.
Grocerants are about more choice for the consumer with items portioned for 1 or 2 people infused with traditional flavors known around the world which bring an added simplicity in serving. The innovation is in choice with items that range from: Fired Chicken, Asian Cappellini, Spaghetti & Meatballs to Chicken Pad Thai Noodle or a Reuben Chicken Breast.
While the hamburger may rule the day in the Restaurant industry, consumers are finding flavor in the Grocerant sector.

1 comment:

  1. I think your visionary comments in your space are excellent. I don't like burgers perse, but you put a new twist in twistetee.