Cigarettes,
Cigars, Gasoline, and the stigma of the 50’s, 60’s are starting to ware in the
convenience store sector. C-stores are
now becoming known for fresh ready-2-eat and heat-N-eat food.
With new
numbers in for 2012 Foodservice sales at convenience stores grew by 8.6% year
over year. What is most impressive are
foodservice fresh prepared food sales now contribute 27.1% of gross profit
across the c-store sector.
Electric cars,
hybrid cars are not the threat they once were considered to be too the
convenience store sector. Fresh prepared
ready-2-eat and heat-N-eat food have refocused consumers minds-eye on what a
c-store is today.
Restaurants,
Grocery Stores must be mindful of menu positioning, brand placement and
consumers desire to evolve within the food marketplace. If success leaves clues paying attention to
the Grocerant niche is one of them.
The
grocerant niche is filled with new non-traditional avenues of distribution and
products. Is your brand positioned to
grow?
Invite Foodservice
Solutions® to complete a Migration
Marketing Assessment or a Grocerant Program Assessment. For brand, product placement, menu
positioning assistance simply call Foodservice Solutions® today at
253-759-7869. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
Good article!
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