There is an underlining change in how consumers see value in ready-2-eat and heat-N-eat fresh prepared grocerant food from Grocery Stores, C-stores, and Restaurants. That value is being determined by a new set of metrics. Included it those are: Healthy, Quality, Price, Speed of Service, and Appearance. Just as important is where the consumer can consume the food.
Consumer continue to be time starve, on the run, and multi-tasking in all day-parts. They are simply allotting less time for a full service sit down restaurant. Today grocery stores, Convenience Stores and supermarkets and Restaurants offering To-Go Meals are winning. Below are what we found to be the most compelling reasons to buy ready-2-eat food or heat-N-eat fresh prepared food:
“Better for you”: Healthy or less time
Quality: Fresh in appearance and how it is presented in store and To-Go
Price: in price value equilibrium (Time+ cost of food+ cooking skill set)
Portability: On the run consumers want food that they can serve at home, work, soccer
If success leaves clues food retailers today that find develop a balanced branded broad approach to fresh food distribution beyond the traditional four walls will find success.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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