There is
an underlining change in how consumers see value in ready-2-eat and heat-N-eat
fresh prepared grocerant food from Grocery Stores, C-stores, and
Restaurants. That value is being
determined by a new set of metrics.
Included it those are: Healthy, Quality, Price, Speed of Service, and
Appearance. Just as important is where
the consumer can consume the food.
Consumer
continue to be time starve, on the run, and multi-tasking in all
day-parts. They are simply allotting
less time for a full service sit down restaurant. Today grocery stores,
Convenience Stores and supermarkets and Restaurants offering To-Go Meals are
winning. Below are what we found to be
the most compelling reasons to buy ready-2-eat food or heat-N-eat fresh
prepared food:
“Better for you”:
Healthy or less time
Quality:
Fresh in appearance and how it is presented in store and To-Go
Price: in
price value equilibrium (Time+ cost of food+ cooking skill set)
Portability:
On the run consumers want food that they can serve at home, work, soccer
If success leaves clues food retailers
today that find develop a balanced branded broad approach to fresh food
distribution beyond the traditional four walls will find success.
Foodservice
Solutions® specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is
the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or twitter.com/grocerant
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