The
grocerant niche is driving new competitive points for food distribution which
are a step above consumer expectation in most cases. Food quality never takes a step back these
evolving new points of fresh food will continue to improve over time increasing
industry competitiveness. Dunkin Donuts,
McDonalds, and Starbucks, here comes The C-store sector.
When you
look at the menu items offered by these legacy conveniences store operators it
is clear to see that the grocerant niche is a platform that is creating
equilibrium. In other words they are
not discouraged or intimated by competition from any sector.
Non-traditional
fresh food retailers understand that the grocerant niche is a result of the
blurring of the line between restaurants, grocery stores, convenience stores,
and drug stores all selling fresh prepared, portable convenient meal
solutions. Targeted at the time-starved
consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are
“better for you”, portable and portioned for one or two. All of these operators
want a larger share of the retail food market.
They want to take share from the restaurants.
Food
Retailing Never Take’s a Step Backward.
Consumers are dynamic not static always looking to save both time and
money. The grocerant niche is propelling
new quality points of fresh food distribution and competitors that are well
financed.
Interested in learning how the 5P’s of
Food Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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