Ready-2-eat restaurants continue to attract customers
even when the customers have no jobs.
David Decker reported in a recent survey by Restaurant DemandTracker
that in the United States “Households with two full-time job-holders visit
restaurants 5.8 times and spend $74 per week, on average. Households with only
one full-time job-holder visit restaurants 5.2 times and spend $54 per week on
average. Households with only part-time job-holders visit restaurants 5.0 times
and spend $41 per week, and households with no wage-earners at all visit
restaurants 4.5 times and spend only $36 per week.”…
“Households with no wage earners are even likely to visit restaurants regularly. Those consumers in households with no wage earners were 37% less likely than dual-income households to visit Fine-Dining restaurants regularly, 34% less likely to visit Casual-Dining restaurants regularly, 30% less likely to visit Fast-Casual restaurants regularly, and 17% less likely to visit Quick-Service restaurants regularly.”
“Households with no wage earners are even likely to visit restaurants regularly. Those consumers in households with no wage earners were 37% less likely than dual-income households to visit Fine-Dining restaurants regularly, 34% less likely to visit Casual-Dining restaurants regularly, 30% less likely to visit Fast-Casual restaurants regularly, and 17% less likely to visit Quick-Service restaurants regularly.”
Clearly restaurant pricing plays a key role in where
consumers eat. The dollar menu will not
be going away too soon. With 47 million
consumers on food stamps yet 4.5 visits a week to restaurants by households
with no-wage-earners the opportunity to build brand loyalty is a guiding light
for continued pricing competitiveness.
Foodservice
Solutions® 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price are the universal commonalities found within food retail
and at times each of the P’s can play a greater role. Price continues to drive
usage.
Outside eyes can deliver top line sales
and bottom line profits. Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
No comments:
Post a Comment