Restaurants, Pizza
Chains, Grocery stores understand that competition has undefined boundaries and
you can lose your market share to someone you would never thought. The ready-2-eat and heat-N-eat grocerant
niche is evolving fast and competition is coming from unconventional food
companies all the time.
Burger King and Betty Crocker Kitchen
both are two of the latest to expand boundaries by delivering meals directly to
homes and offices. Generations of
Americans have grown up with meals that Mom created from a Betty Crocker
Cookbook and have been taken to Burger King as kids. Well now both companies testing meal
delivery.
General Mills Home
Delivery
General Mills the parent company of
Betty Crocker Kitchens is testing a on-line delivery service in Minneapolis,
Minnesota focused on some of consumer favorites
meals today General Mills is offering “25 frozen meal options ranging
from pot roast, meat loaf, chicken dishes, pastas and breakfast omelets to
pancakes. Most of the meals involve a protein, starch and a vegetable, and they
have less than 700 mg of sodium.”
These meals from the Betty Crocker
Kitchen arrive frozen and have ease of preparation as a focus. General Mills
understands that 50% of U.S. adults are single so each of the frozen meals are
in single-serving trays with easy-to-open packaging and simple heating instructions.
Burger King Beyond the Restaurant
Burger King is currently testing and
delivering via “BK Delivers” service in Washington D.C., Houston and New York
City. The Burger King ready-2-eat fresh prepared food is offered for lunch or
dinner both at home and or office options.
Burger King International has been
delivering food in many different markets for years but this is the first for
the United States. Burger King said that “Overall guest satisfaction scores
have been extremely positive with our new delivery service”
The grocerant niche is filled with new non-traditional avenues of
distribution and products. Is your brand
positioned to grow?
Invite Foodservice
Solutions® to complete a Migration
Marketing Assessment or a Grocerant Program Assessment. For brand, product placement, menu
positioning assistance simply call Foodservice Solutions® today at 253-759-7869. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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