Success does leave
clues and Rutter’s Farm Stores ability to leverage supplier relationships for
unique branded menu items continues to garner customers, top line sales and
bottom line profits. Rutter’s “walking taco” (pictured above) a made-to-order
menu items is such a hit they are now expanding the line.
Remember Foodservice
Solutions® 5 P’s of food marketing? They
are: Product, Packaging, Placement, Portability and
Price. The 5 P’s are the driving force
on how food is being sold, packaged and delivered in 2013. Rutter’s Farm Stores understand the 5 P’s and
has leveraged their menu for success. In fact Rutter’s has received industry
awards including Innovator of the Year
from Convenience Store News for this menu item.
Rutter’s
“Walking Taco” traditionally served in 1-ounce bags of Doritos brand tortilla chips
and can be eaten with a fork. Depending on which toppings are chosen, each
walking taco weighs between 2 and 4 ounces”
Now
Rutter’s say’s “customers can now choose Fritos brand corn chips as
the base of the meal-sized walking taco and add chili con carne, in addition to
traditional taco meat. Other toppings for the tacos include lettuce, shredded
cheese, salsa, hot sauce, onions, black olives, diced tomatoes, green peppers
and sour cream”.
Foodservice Solutions® 5 P’s of food
marketing: Product, Packaging, Placement, Portability and
Price can help you build a better menu, product or bundled offering.
Interested in learning how the 5P’s of
Food Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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