Tuesday, April 16, 2013

Co-Branded Menu Items Win Walking Away for Non-Traditional Fresh Food Retailers

Success does leave clues and Rutter’s Farm Stores ability to leverage supplier relationships for unique branded menu items continues to garner customers, top line sales and bottom line profits. Rutter’s “walking taco” (pictured above) a made-to-order menu items is such a hit they are now expanding the line.

Remember Foodservice Solutions® 5 P’s of food marketing?  They are: Product, Packaging, Placement, Portability and Price.  The 5 P’s are the driving force on how food is being sold, packaged and delivered in 2013.  Rutter’s Farm Stores understand the 5 P’s and has leveraged their menu for success. In fact Rutter’s has received industry awards including Innovator of the Year from Convenience Store News for this menu item.

Rutter’s “Walking Taco” traditionally served in 1-ounce bags of Doritos brand tortilla chips and can be eaten with a fork. Depending on which toppings are chosen, each walking taco weighs between 2 and 4 ounces”

Now Rutter’s say’s “customers can now choose Fritos brand corn chips as the base of the meal-sized walking taco and add chili con carne, in addition to traditional taco meat. Other toppings for the tacos include lettuce, shredded cheese, salsa, hot sauce, onions, black olives, diced tomatoes, green peppers and sour cream”.

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price can help you build a better menu, product or bundled offering.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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