Tuesday, April 23, 2013

Pizza Burger Delivered not yet But Burger King Delivers Whoppers

California here we come! At least that’s what Bob Stevens the first California Burger King Franchisee to offer delivery is saying! Located in Glendale, CA Stevens joins a growing number of Burger Kings regions that now offer delivery programs including Miami, Washington, D.C., and Houston, TX.  San Francisco will be the next city in CA offering delivery at 15 locations.

Non-traditional points of distribution for ready-2-eat and heat-N-eat food continue to evolve and consumers now have the option to order burgers from Burger King in California.  Restaurant chains have the ability with new avenues of distribution to add additional menu items that they may have never considered before. In the case of Burger King pizza or pizza burger?
Here is how the Burger King System works: “The system involves routing phone and online orders -- placed at http://www.bkdelivers.com -- to a centralized location, which sends the customer's order to the closest Burger King that offers delivery….

The food is prepared and packed in a container that is newly designed to prevent burgers and fries from getting soggy or cold on the drive. Locally, it's then delivered by one of five drivers to locations within a 10-minute drive -- with traffic -- from the store.”

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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