Chick-Fil-A is the largest U.S. Domestic fast-food
chicken chain with sales of $4.6 billion and closed on Sundays is focused on
garnering even more market share from rival KFC which they past in sales for
the first time just last year.
With a focus on
garnering more Millennials Chick-Fil-A will discard its existing line of sales
and opt for a new healthier fresh line of salads and wraps. In-addition It will post calorie counts on
new menu boards.
One core value of
Millennials is transparency with that in mind Chick-Fil-A is going to be the
first national fast-food chain, to “ open up all of its 1,700 restaurants to
instant back-of-the-house tours by curious customers — and give folks a freebie
ice cream cone or cookie at the end of the tour.”
Success does leave
clues and with sales up 7.7% which is more than twice the restaurant industry
average and open only 6 days a week. We think this company with ready-2-eat
fresh prepared food is doing lots of things right. Here are some of the changes coming:
“Iceberg lettuce
will be replaced with romaine and mixed baby greens. Fresh ingredients in
salads will include strawberries, blueberries, roasted corn and red bell
peppers. Even the dressings are getting an upgrade. Out with standards like
Blue Cheese, Thousand Island and Caesar; and in with twists like Zesty Apple
Cider Vinaigrette, Avocado Lime Ranch and Honey Sesame.”
The new salads include Grilled Market Salad, Asian Salad and Cobb Salad — all under 430 calories. And instead of salads sitting all day, they'll be prepared throughout the day.
The new salads include Grilled Market Salad, Asian Salad and Cobb Salad — all under 430 calories. And instead of salads sitting all day, they'll be prepared throughout the day.
Outside eyes can deliver top line sales
and bottom line profits. Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
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