Monday, April 22, 2013

The 5 Pillars of Ready-2-Eat and Heat-N-Eat Food Marketing

Grocerant Guru Steven Johnson at Tacoma, Washington based Foodservice Solutions® has been gathering retail food success clues since 1991.  Within the clues he discovered some universal commonalities from those commonalities Johnson developed, The 5 Pillars of Ready-2-Eat and Heat-N-Eat  Food Marketing.  The 5 Pillars are:

  1. Product
  2. Packaging
  3. Placement
  4. Portability
  5. Price
If you are interested in learning how integrating the 5 Pillars of Food Marketing can edify your retail food products, brand, or restaurants while creating a platform for consumer convenient meal participation, differentiation and individualization contact us at:

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1 comment:

  1. Wow, I have use the 4 P's of Marketing I studied in college and knew something was missing in the food world. I like this a lot thank you for the post.