Subway’s message of “Better
For You” sandwiches and “better for you” concept has resonated with consumers
since its inception. The consumer
interactive participatory assembly of the sandwich combined with aromatic and visceral
presentation of fresh baked bread has creates a halo of “better for you” around
the brand.
Unit sales were propelled higher with the
price point promotion of the $ 5 dollar foot long. Not only did the $ 5 dollar foot long edify
the franchisee it edified the consumer with the brand creating additional
contemporized consumer relevance.
Subway day-part
success with new and expanded $3.00 Breakfast Combo offering continues to drive
top line growth and bottom line profits.
The signal that Subway is sending to the rest of the retail food
industry is look out we are serious about building breakfast and don’t intend
on giving any ground on lunch.
Subway clearly is utilizing Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price; leveraging all brand attributes with the 5 P’s. Subway is building
strong sales with an integrated grocerant niche food program leveraging distinctive differentiated food consumables as an entity with identity by day part.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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