Tuesday, May 21, 2013

Foodies: Instagram is Elevating and Educating Consumers on What’s for Dinner To-Go.

Restaurateurs how does your food look packaged To-Go?  Does your customer know what is for dinner  At 4 PM 81% of US consumers do not know what they are going to eat that night for dinner.  Do you have a business development plan that can leverage your skill set into the retail food channel? Do you or your franchisees post real time pictures of fresh prepared food? Instagram, like no other tool is edifying consumers on daily specials and can entice them to buy more effectively in real time.

Consumers are interactive and desire a participatory look and feel with food, brands and family.  Instagram can bind all three while solving the problem of what’s for dinner.  Photos of your Food in real time can help you garner income while solving the most contemporary daily conundrum What’s for dinner?

By way of introduction my name is Steve Johnson and I am currently the Grocerant Guru at Foodservice Solutions®.  My focus is on ready-2-eat and heat-N-eat fresh and prepared food.  In the United States the market size for grocerant niche (ready-2-eat and heat-Neat fresh prepared  food is 1 Trillion a year.  The niche includes restaurants, grocery stores, convenience stores and retail drug stores the ilk of Walgreens. 

Success does leave clues.  Foodservice Solutions® specific interest is in building out this niche leveraging your menu and products.  I look forward to speaking with you soon.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

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