Food consumer customer migration continues to drive the evolution of retail
food sales around the world. Grocerant Guru, Steven Johnson of Tacoma, WA based
Foodservice Solutions stated “consumer commonalities driving ready-2-eat and
heat-N-eat grocerant niche filled with fresh prepared food have a global appeal
and continue driving change in Share of
Stomach purchases evolving the retail food space”.
In the Netherlands with on-going economic weakness it is no surprise to us
that “convenient, easy to prepare Ready Meals are, perhaps unsurprisingly, the
most popular category in the sector, with value and volume shares of 69.4% and
69.7% respectively for 2012. This popularity looks to continue over the next
five years, as the category grows ahead of the sector in terms of both value
and volume, at a CAGR of 2.7% and 3.3% respectively to 2017.”
This month we have been to or noted success of Jaya the Grocer in Malaysia,
Coles in Australia, Pueblo, Ralphs and SuperMax in Puerto Rico, and Walgreens
in the United States, there is no doubt that the growth of the grocerant niche
is a trend not a fad.
Legacy food retailers including restaurants, grocery stores and C-stores
are now paying attention to this fast evolving consumer focused migration
wondering what to do. Well, we know what
works best in every sector and can assist you in edifying your brand for
success. Is your company evolving with
contemporized consumer relevance as fast as the consumer?
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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