Digital menu boards at
Ralphs in Puerto Rico within the ready-2-eat fresh food are a great example how
grocery stores are leveraging visceral presentation to boost sales of
ready-2-eat and heat-N-eat fresh prepared food in 2013. Ralph’s plan’s to seriously compete with both
Pueblo and SuperMax in a very competitive Puerto Rico marketplace.
Inside seating and
day-part menu differentiation contribute to the success of Pueblo’s ready-2-eat
and heat-N-eat grocerant niche food offerings. Fresh food presented well prepared
with local food cooked fresh on-site daily are propelling the success of Pueblo’s
fresh food offerings. Customers while
shopping add meal components or entire fresh food meals from Pueblo more
frequently than in the US.
SuperMax urban customers
have made SuperMax a destination point not only for grocery but specifically
ready-2-eat and heat-N-eat fresh prepared food.
In the United States a Hartman-Group study found a full 77% of eating
occasions involve at least some pre-pared foods. In our study in at SuperMax in Puerto Rico a
full 88% of consumers purchased fresh prepared ready-2-eat and or heat-N-eat
fresh food. If success leaves clues local Food, local Flavors and prepared
Fresh are three that you should not overlook.
Consumers like digital
images of fresh prepared food and Ralph’s is doing many things right with
digital menus. Here are some additional findings from the Hartman-group study.
77% of eating occasions
involve at least some pre-prepared foods.
42% of eating occasions
involve all pre-prepared foods.
54% of consumers use
social media to discover and share foods experiences.
42% of consumers use
social media to get advice about food
Invite Foodservice
Solutions® to complete a Migration
Marketing assessment, grocerant program
assessment. No other foodservice research or marketing company has focused on
the Grocerant niche since 1991. For
brand, product placement, menu positioning assistance simply call Foodservice
Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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