Whole Foods future focus of success is simple, continue garnering
customers from restaurants. Accelerating new store growth with smaller
footprint units Whole Foods is doing all the right things. Whole Foods new
units with a focus on “better for you” fresh prepared food is the secret sauce
to successfully double its store count, drive top line growth and bottom line
profits all the while winning the food retail share of stomach game.
Chain restaurant executive board rooms on the other hand
have barely begun to repositioning future focus away from just restaurant competition
to include grocery store delis, Convenience stores, and Drug stores.
Restaurants need to worry about the expanding fresh food
marketplace. In a study conducted by The
NPD Group they found that “supermarkets
have enjoyed 46 million more out-of-home eating visits in 2012 compared with
three years ago”. The customer is on the
move grocery stores know it, C-stores know it and drug stores know it. The Grocerant Niche is Booming. Are you
watching, or joining customer migration into the evolving grocerant space?
Regular readers of
this blog know we have help companies develop grocerant niche success paths
since 1991. If success leaves clues
having other edify our work is one of them.
The NPD Group does good work and 46 million customers migrating has now
caught the eye of The NPD Group as well.
Guy Fielding,
director of business development for the NPD Group, stated: “Previously more
traditional restaurants would typically benefit from people not wanting to cook
or having nothing in, but more and more consumers are answering this need with
a trip to a supermarket; in many cases choosing the smaller local c-stores with
their extensive prepared ready-to-eat meals and snacks”.
Whole Foods success
based in smaller footprint units and fresh food is a clear and simple clue for
others. Integrating Foodservice Solutions 5P’s of Food Marketing is another.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
The whole food diet includes a wide variety of foods that are dense in nutrients and fiber.
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