Wednesday, May 29, 2013

Schnucks Interactive and Participatory Cultivating Kid Consumers

Research company after research company of late has reported the success the grocery sector is finding selling ready-2-eat and heat-N-eat fresh prepared food. NPD reported  between 2006 and 2012 that the grocery/supermarket sector increased sales of prepared meals by 46 Million. Then Technomic projected that the rate of growth within the grocery ready-2-eat prepared meal space would be larger than the growth rate for the restaurant sector in both 2013 and 2014.

Here is one example how the grocery store sector got cooking. Schnucks registered Dietitian Kara Behlke is partnering with the team at Schnucks Kehrs Mill, “to deliver Summer Cooking Camps for young foodies ages 5-8 and 9-12.  Camps start Monday, June 10 and run through Friday, Aug. 9, but it’s based on a flexible schedule so campers can also register for individual classes… 

Each action-packed day offers a different theme and a new hands-on food adventure.  According to Behlke, the summer program will offer a complete learning experience with cooking and nutrition lessons as well as related crafts and activities.  “This is not like your typical summer camp.  Our schedule is designed to be flexible in order to fit into every family’s busy summer schedule.  Young foodies can sign up for one class, for a morning or afternoon session, a full week or multiple weeks,” she said.”

Behlke and the Schnucks summer nutrition team are making learning fun and exciting with themes like “Campfire Cooking” and “Magical Wizardry” for the younger set and “Chuckwagon Chow” and “Tie-Dye Surprise” for the older age group. “Kids will learn to cook with recipes, work with kitchen equipment, create crafts to take home and participate in activities all focused around making food fun and learning how to prepare nutritious foods,” Behlke said.  “Smaller class sizes and a team of support staff, means more individual attention and more happy campers!”

The Classes range from $20-$30 or $90-$130 for a full week pass.  For more visit Schnucks kids camps and classes, visit

Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit operator, consultant and brand/product positioning. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or 

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