NPD’s current Snacking in America report found fresh fruit is the “favorite
snack among all ages, according to the Snacking in America report. Consumers 65
and older eat the most fruit, followed by children under 12. Teens, ages 13 to
17, eat the least amount of fruit but their consumption increases as they get
older.”
Fresh Fruit is Fast Food. Consumers continue looking for “better for you
food.” In a poll taken by the W.K.
Kellogg Foundation they found that “nearly 70% of Americans reported eating
more fresh fruits and vegetables than five years ago”. Why? Health and affordability were cited as
the most important qualities.
Interestingly the poll noted that,” 23% know “a lot” about where the fresh produce they buy comes from. Forty percent said they knew “a little”, 25% said they didn’t know too much and 11% said they didn’t know anything about their produce.”
Seventy-one percent of respondents said that grocery stores were their most
frequent source of fruits and vegetables, while 14% and 7%, respectively, said
the same for farmers’ markets and big box supercenters.
The survey said that 64% felt that purchasing regionally/locally grown fruits and vegetables was “very important” to them, while 93% of those surveyed said it was “very important” or “somewhat important” that all Americans had equal access to fresh produce.
The survey said that 64% felt that purchasing regionally/locally grown fruits and vegetables was “very important” to them, while 93% of those surveyed said it was “very important” or “somewhat important” that all Americans had equal access to fresh produce.
Demand for Fresh Fruit is a driving force in the exploding growth in health
vending format within the ready-2-eat and heat-N-eat fresh food grocerant
niche.
Burgerville is a restaurant chain that has integrated
regional fresh fruit seasonally into it menu with great results with items like
Strawberry Balsamic Chicken Wrap and a plethora of Strawberry refreshments.
(burgerville.com) Success does leave clues and better for your focused food is
one of them. Fresh fruit is ready-2-eat
and better for you and your customer. Fresh fruit is fast food that is good for
your company and customer.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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