Fresh prepared Ready-2-Eat and Heat-N-Eat food is
driving top line growth in every sector of retail food service today including
restaurants, grocery, c-store and drug stores. Increasing top line revenue,
customer continuity, bottom line profits in the food industry should be an
ongoing focus of all retailers. Customer continuity means maintaining a level
of excitement in your menu or food products that drive contemporized relevance
for your customer in order to maintain or increase frequency levels.
Each food retailers
goal should be creating or identifying distinctive differentiated food
consumable’s as an entity with identity by day part. Understanding the unique balance between
palate, price, pleasure and the consumer’s drive for qualitative distinctive
differentiated new food consumables will place you in a select industry
grouping. Research with a focus on the
grocerant niche will help you get there.
The food value
proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not
mean different to the consumer it means familiar. Private label brand managers have been
contributing by expanding quality offerings while displacing national
brands. Are you edifying your menu or
product offerings?
Outside eyes can
bring new light and assist in your pace of growth, redevelopment and deployment
of your new menu’s with appropriate COG’s. Foodservice Solutions is very good
at assisting people reach their goals. The grocerant niche is in need of
private label brand managers to assist in building long term brand value for
both individual product and brands.
Invite Foodservice
Solutions® to complete a Migration
Marketing assessment, grocerant program
assessment. For brand, product placement, menu positioning assistance simply
calls Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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