SuperMax in Puerto Rico leverages fresh ready-2-eat and
heat-N-eat prepared food to drive customer Loyalty and frequency. Leveraging different menu mix options for
urban and suburban locations SuperMax is able to drive frequency focusing on
day-part authenticity offering local fresh prepared meals catering to community
flavor profiles. Pictured above is a 2013 picture of beef stew.
In Taiwan both 7 Eleven and FamilyMart sold more than $1.115
billion in fresh prepared food in 2013.
That is about 8% of the dining out dollars for 2012 in Taiwan. 7 Eleven
fresh food sales account for 18% of total sales in Taiwan. Don’t think that FamilyMart has not been
noticing last year FamilyMart’s prepared food sales in Taiwan accounted for 14%
of sales and continues to grow.
The ready-2-eat and heat-N-eat fresh prepared grocerant
niche offering around the world continue expanding driving success for
retailers while garnering new and loyal customers. One key element and change
noticed is the increase communal seating/table options at all of the above
location. If success leaves clues one clue is fresh prepared food and communal
seating elevates brand authenticity and consumer acceptance.
Invite Foodservice
Solutions® to complete a Migration
Marketing assessment, grocerant program
assessment. For brand, product placement, menu positioning assistance simply
call Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment