Dunkin’ Donuts wants to help you kick-start your employees day with fresh, hot Dunkin’ coffee, sandwiches, and Donuts and they will do it with food and beverage delivery. Delivering breakfast (AM Day-Part) meals may just be the next being thing driving growth within the restaurant industry according to our Grocerant Guru®.
Regular readers of this blog know that both Starbucks and McDonald’s have done extensive testing of food delivery and many of you are ordering from them now. Burger King has delivery in more US locations than any other company in the QSR space.
However Dunkin' Donuts under the direction of CEO Nigel Travis wants to expand and change the playing field. He just may be the man to do it. He was as you remember the CEO of many years of Papa John’s so he knows a thing or two about delivery.
Travis, in an interview with CNBC stated "Delivery is clearly a big opportunity," he went on to say "The trend in this country is convenience. I think the next few years you're going to see us get more and more into delivery."
Restaurant industry sales continue to inch up with the National Restaurant Association last reporting sales of US$ 709 billion. With“Off-premises dining”, which includes takeout and delivery, held an 18 percent market share of the fast food industry in 2013. Also in 2013, “60 percent of Americans admitted to ordering food for takeout or delivery at least once a week, showing demand for the market,” according to the website and those numbers continue to rise.
Currently Dunkin’ is running what it terms a ‘private test of the delivery’ service as a precursor to creating mobile ordering which is expected to launch in 2016. Foodservice Solutions® Grocerant Guru™ stated “consumers are time starved, companies are time starved allowing your brand to expand while providing a service is complimentary too for the consumer and for companies.”
If success does leave clues and it does, Travis and Dunkin’ have a deep pocket of clues and are sure to become successful of delivery according to the team at Foodservice Solutions®.
Success does leave clues outside eyes can deliver inside sales. Are you bundling brand messaging with new products edified contemporized relevance? Where are your customers evolving too? Where and how can you sell your customers more? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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