Once
again we must talk about Amazon Fresh, a grocery delivery company that Amazon operates in parts
of
Seattle, Los Angeles, New York, and New Jersey, is a new service and the next
step for Amazon if finding a ‘last mile solution’ according to Foodservice
Solutions® Grocerant Guru™.
Easy Access is the Point
Amazon
has developed a Amazon Fresh App or customers can find Amazon on-line. The
Amazon Fresh app is a platform for fast service or consumers can use the
traditional method simply by visiting fresh.amazon.com, log-in, and start shopping.
The Click
Amazon
consumers can choose an “Attended Delivery,” where groceries are delivered in
plastic bags and must be received by the consumer, or an “Unattended Delivery,”
where the food is delivered to a consumer’s doorstep in temperature-controlled
tote bags.
Same
day and next morning delivery is available and, for consumers who spend more
than $50, delivery is free. Along with groceries, Amazon Fresh delivers
toiletries and prepared meals if you are a Amazon Prime member.
The Eating
So, you still
have to put fresh delivered food away, and if you did not buy Amazon’s
Ready-2-Eat or Heat-N-Eat fresh prepared grocerant niche meal components you
still have to cook. The best part is of
course the eating. Amazon is making life
‘better for you’. Remember Amazon Fresh
is a simple as Point, Click and Eat!
The Why
Price
just maybe the why. “Bloomberg
did a comparison of the four companies and concluded that Amazon Fresh is the
cheapest service in the New York area. Amazon Fresh is also well-rated on the Amazon website and on Yelp. The main problem
that consumers seem to have is price. Amazon is developing private label
products that will continue to drive down cost making the service even more
compelling.
They Are Not Done
Yes,
keeps one step ahead of its competitors. “Amazon has integrated two new
products to work in conjunction with Amazon and Amazon Fresh. The first is Amazon Dash. Amazon Dash is a
device that customers use to order their groceries on Amazon Fresh via speech
or barcode scanning. The device connects to the Amazon Fresh app or website via
wifi and customers can review the products that they have requested before
placing an order. The device is available by invitation only and is helpful for
people who can never seem to remember their grocery lists.”
The
next “device is the Amazon Dash Button. Considered at first to be an April
Fool’s joke, the device is mounted in a convenient place and programmed to
order a certain product (soap, cereal, razors, etc.). When pressed the product
is ordered and automatically shipped to the customer’s door. The Amazon Dash
Button, like Amazon Dash, is still by invitation only.”
Amazon is the Milkman
Remember
the Milkman? Amazon has found its last
mile solution in fresh food delivery. In
ten years or less Amazon will have a Milkvan, Milktruck, or Mailtuck on your
street twice a day at minimum. Thinking big is not a problem at Amazon. Foodservice Solutions® Grocerant Guru® says
‘What goes around, comes around’ the food industry has not changed very much in
the past 100 years. We had corner stores
then and daily milk delivery and we will soon have it again. Success does leave clues.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a brand leveraging integration
strategy. Visit : www.FoodserviceSolutions.us we are the global leader in the Grocerant niche for more visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
253-759-7869
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