In
the retail food sector the Food, Price,
Value, Service, Equilibrium is in
flux once again. Foodservice Solutions® Grocerant Guru™ asks are current food
market measuring metrics adequate?
Boomers,
Millennials, Gen X are all equally resetting the Price, Value, and Service Equilibrium in retail foodservice. A
Danish Philosopher once said: Life can be understood by looking
backward, but must be lived by looking forward.” Looking forward new metrics
are needed for new results.
Evolving industries require evolving metrics. In a
world where all shopping has become faster, food has become more portable, and
price is increasing important Foodservice Solutions® GrocerantGuru™ Steven
Johnson has developed a formula
for establishing positive consumer equilibrium.
Here is his formula:
Mobile
Transparency +Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu
(Seasonally / Sustainability with creditability).
The
US population from boomers too millennials are increasing single. The United States census reports that 50% of
adults over the age of 18 are single.
Restaurateurs need to be particularly mindful of developments within the
Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche for they are driving
the change within the price, value, service equilibrium in retail foodservice.
Today
while boomers are fast becoming a generation of Point, Click, Eat. Millennials are becoming a generation of
Seek, Discovery, and Migrate. An
unlikely commonality at first glance but a technology bond has evolved into
food retail commonality. Here are some of the new combined consumer’s
commonalities:
- Prefer, Ready-2-Eat Fresh Food
- Prefer, Fresh, Local “Better for You” Food
- Prefer, Portion Size Options, Single Serve Meal Components
- Prefer, Multiple Choice of Dishes with Vegetables
- Portability
- Heat-N-Eat
When the Danish Philosopher said: Life can be understood
by looking backward, but must be lived by looking forward”, We now know who
looked back successfully, built a foundation of consumer relevant metrics, and
built a successful vision.
Looking back we have learned that Success does leave clues; during the
past 20 years, senior executives at Tacoma, WA based Foodservice Solutions®
have an outstanding record of uncovering consumer commonalities, understanding
the evolving fresh food retail space,
while edifying clients brand positioning.
In an article titled; “CALL THEM GROCERANTS in Foodservice
Director, August15, 1996 or “Understanding the Value of Restaurant Branding” in
Nation’s Restaurant News August 21, 1995 outlining the power of restaurant
brands within their environment both foretold the current fresh food retail
space, while establishing new industry measuring metrics. Foodservice Solutions® even forecasted the
growth of both cook chill and sous vide in; “Beyond 2000: Growing your top and
bottom line” Nation’s Restaurant News, April 7, 1997.
Success does leave clues outside eyes
can deliver inside sales. Are you bundling brand messaging with new products
edified contemporized relevance? Where are your customers evolving too? Where and how can you sell your customers
more? For more Visit
www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or
twitter.com/grocerant
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