Tuesday, June 23, 2015

Subway Says Fresh Food Sells

The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh food is garnering foodservice industry attention in larger part because Millennials are search for “better for you’ food according to Foodservice Solutions® Grocerant Guru™.

In a recent study conducted online by Harris Poll that surveyed 2,019 Americans found that “84 percent of Americans aren’t eating the USDA recommended daily minimum of four vegetable servings, and nearly half have no explanation as to why.”

Harris found that “The average American consumer only eats 2.3 servings of vegetables per day, but Millennials consume more vegetables than any other generation, averaging almost half a serving more per day at 2.7 servings.”

Visceral appearance and visceral merchandising plays a key role in consumer acceptance and adoption in food purchasing in fact the Harris Poll found that ‘”appearance is a key motivator of vegetable consumption among Millennials, the study found. Millennial adults who eat vegetables are 45 percent are more likely to do so to lose weight, at 56 percent, compare than those 35 and older at 39 percent.”

Subway is one chain that consumers believe has the “halo” of ‘better for you’ around the brand and food according to our Grocerant Guru™.  With fresh baked bread, visceral make table, a plethora of fresh vegetables to top sandwiches, combined with empowering consumer choice Subway is a continual consumer favorite.  Success does leave clues and Subway is a brand many others have and will continue to copy. 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information

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