Tuesday, June 30, 2015

Ever Eaten at a Food Truck? You Will.

Ready-2-Eat meals are rolling your way.  If you have yet to try a meal from a food truck the odds are you will.  Grocerant niche ready-2-eat and Heat-N-Eat fresh prepared food continues to drive new points of fresh food distribution and customer adoption is driving growth according to Foodservice Solutions® Grocerant Guru™.

Food trucks are not just for Millennials new research shows that food trucks are on track to be nearly $3 billion industry by 2017 according to a study conducted by The National Restaurant Association that found today “food trucks generate $650 million in annual revenue. By the year 2017, it’s expected to be a $2.7 billion national industry.” 

Growth has just begun for the food truck sector. Saint Leo University Polling Institute indicated that nearly half of respondents both nationally and statewide have never purchased food from such trucks. Of the 1,022 adult respondents in the nationwide poll “48 percent said they had never had a meal food from a food truck.

Another 24 percent only frequent a food truck once or twice a year, while 3 percent purchase food there once or twice a month. Only 11% buy lunch or dinner at a food truck from one to three times or more a week. The institute’s statewide poll of 535 adults yielded a similar result: 45 percent had never eaten food from a food truck.”

When asked Why they Buy? What is the most important reason why you get meals at food trucks?


Quality of the food
Quality of food
Healthy choices
Healthy choices
Something else
Something else
Don’t know / not sure
Don’t know / not sure

Non-traditional points of fresh food distribution are growing in number of outlets, number of new points of distribution and customers.  Simply put Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh food is becoming a disruptive force in food retailing. 

Does you brand need a Grocerant Scorecard?  Have you had a Ready-2-Eat or Heat-N-Eat fresh prepared niche food assessment?  www.FoodserviceSolutions.us specializes in help companies, brands, and start-ups establish a strong footing in the Grocerant niche.  Contact: Steve@FoodserviceSolutions.us

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