Friday, May 26, 2017

Doc Popcorn Throws a Strike in Atlanta

Talk about a hot concept that is expanding with customer relevance let’s talk Doc Popcorn, the world’s largest popcorn franchise retailer.  Doc Popcorn opened its first location in a Major League Baseball stadium, the Atlanta Braves’ SunTrust Park.  Foodservice Solutions® Grocerant Guru® stated “high foot traffic and a small footprint are a perfect balance to drive top line sales and bottom line profits.”

Jared Downs and Rudy Cook Doc Popcorn franchisees via of Innovative Concessions Enterprises, LLC, opened the new location just inside the main entrance from The Battery Atlanta. Cook started the company in 1989 as a frozen lemonade slush manufacturer.

Cook and Downs have expanded their concessions business to 3,200 accounts, 400—500 special event sales like PGA Tour Events and NASCAR Series races, distribution and retail. Downs joined the business in 1998 and helped lead the first franchised distribution arm for Dippin’ Dots, innovator and market leader of flash-frozen ice cream.

We are talking success here with hand held food for immediate consumption both Cook and Downs understand the growth in the niche and how to garner a larger share of stomach focusing on customer migration trends, and food consumption trends. 

Fine-Food Fast food the pair owns three Dippin’ Dots mall locations, one Doc Popcorn mall location, and six Dippin’ Dots kiosks within SunTrust Park. They previously owned Dippin’ Dots locations in the former Braves stadium.

Cook stated  “SunTrust Park’s foodservice management was excited to introduce Doc Popcorn and see what the product could do for the ballpark’s popcorn sales. We’re thrilled to bring this gourmet popcorn to fans at the stadium, and we can’t think of a better way to spread smiles than with the delicious aroma of Doc Popcorn’s fresh popped flavors popping as guests walk in,” … “We offer a more unique popcorn experience than the typical concession stand popcorn, so we knew we had to get it into the Park and let guests decide for themselves. Given the favorable response, we envision adding more locations in SunTrust Park in the near future.”

Doc Popcorn is a better-for-you snack option in the minds-eye of the consumer. The halo of ‘better-for-you’ Ready-2-Eat fresh prepared food can be found nearly anywhere in the US.  Where are you selling your fresh food?

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed, Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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