Foodservice
retailers understand the universal undercurrents driving the fast evolving food
customer migration. Foodservice Solutions® Grocerant Guru®,
Steven Johnson identified, quantified, and qualified the 10 ten undercurrents
and here are the top three:
1. Desire for expanded
exposure to flavor via new international flavor profiles and a lack of a
cooking skill-set to prepare those meals.
2. Consumers are
increasingly strapped for time and have opted not t eat inside restaurants as
much as they once did.
3. Today casual-dining
chains have evolved to the point that takeout is the only traffic in that
business that’s growing.
On the flip side
grocery store fresh prepared food from the service deli and deli sections has
enjoyed great growth. For many consumers
grocery stores delis have becoming What’s For Dinner food destination of
choice. The ability to find complete Ready-2-Eat and
or Heat-N-Eat fresh prepared meals and meal components has created a platform
that consumers are finding increasing inviting.
Grocery Stores have
the upper hand here according to Foodservice Solutions® Grocerant Guru® and
they have the experience, desire, and product mix to leverage for the
all-important mix and match meal bundling that consumers have come to rely
upon to serve the ‘perfect family meal.
In fact in the Food
Marketing Institute’s “Power of
Fresh Prepared/Deli 2017” report found that ”Freshly prepared heat-and-eat solutions” top list of consumer solution types with “Prepackaged
but freshly cooked items that can be reheated easily draw the greatest interest
at 38 percent”. That is the restaurant
fast casual conundrum.
What’s
your conundrum? Interested in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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