Most legacy
grocery retailers are working under the assumption that five years from now 78%
of their retail sales will come from grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food according to Tacoma, WA based Foodservice Solutions®
Grocerant Guru®, Steven Johnson.
Back
in the day supermarkets had one but wall of produce, small bakery, a deli
counter, while the main focus was CPG
products from Kraft, Campbell’s, Hines, and Procter & Gamble. You know the ‘pantry’ staples that were
boxed, canned, and bottled products that last forever and your grandmother had
used before you mother did. Technology,
improved supply chain and the ‘halo’ of ‘Better-for-You’ food information has
changed all that according to Johnson.
Even
the famed Wall Street Journal reports “that a number of
supermarkets and other food-selling retailers, like CVS, have redesigned or
created new stores with less space for pre-packaged foods and more
square-footage given over to in-store restaurants and freshly prepared meals.”
Companies
the ilk of Dollar General are testing fresh
food, Ikea is selling fresh
food. Both ShopRite and CVS, have stated
that they are creating new stores that have cut down on the space for
pre-packaged foods and more area for in-store restaurants and fresh prepared
meals according to the Wall Street Journal. Here let look at some numbers:
1. The sales volume for pre-packaged
food and beverages fell 0.4% in the first quarter of 2017, the WSJ
reports, citing a Nielsen report.
2. Fresh meat sales grew
1.7%
3. Produce grew 1.9%,
4. Deli-prepared foods
increased 4%.
Success does leave clues and it just might be
time for you to invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard,
or for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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