Restaurants continue to reach into their marketing tool kit to drive top line sales and bottom line profits and McAlister’s Deli has pulled out the most powerful tool of all Free Food. Simply put free food drives trial, and customer adoption like no other tool in the marketing tool kit according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
This Friday marks a significant milestone for McAlister’s Deli, as the fast casual restaurant chain will open the doors to its 400th location. To celebrate the occasion and thank fans everywhere, McAlister’s is giving away free club sandwiches with the purchase of a glass of McAlister’s Famous Tea to all guests who download and place their order through the McAlister’s mobile app, May 1—4.
Now that is one of the best ways to edify your brand with consumers according to our Grocerant Guru® as it edifies the consumer interactive participatory aspects of customer relevant technology with a very strong positive Free Food. At the same time it introduces the consumers to an upgraded mobile app and expanded menu items.
Paul Macaluso, president of McAlister’s Deli stated “Four hundred locations is a tremendous milestone for McAlister’s, and we know it wouldn’t be possible without our dedicated team members and franchisees who have put their heart and soul into each dish served as well as our beloved ‘Tea Freaks’ whose passion for the brand makes us all excited to come to work every day…This celebration is our thank you to them and we look forward to celebrating the next 400 locations in the years to come.”
Here is how it works just follow these simple steps:
1. Download the McAlister’s Mobile App and enable push notifications so you can receive your free club promo code. Already have the app? Double check that push notifications are enabled—this is how you’ll receive the necessary promo code.
2. Start an order through the app, add a McAlister’s Club and 32. oz beverage to cart
3. Enter the promo code at checkout.
Success does leave clues and brands that edify technology with pro-active brand invitations are going to continue to drive top line sales and bottom line profits. The team at Foodservice Solutions® congratulates Paul Macaluso and his team at McAlister’s Deli on opening their 400th store.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869