Friday, February 22, 2019

Freshii New Partnership will Drive Growth with 100 New Points of Distribution

Success does leave clues and Freshii the Canadian fast casual restaurant franchise that serves burritos, wraps, soups, salads, and frozen yogurt is picking up all the right clues. Freshii has had its share of miss-q’s over the years but each time it stumbles CEO Matthew Corrin, has picked-up the right clues to drive Freshii forward.
In 2016, Freshii introduced meal boxes at most locations which include breakfast, lunch, dinner, and two snacks. The boxes are available in plans ranging from 1 to 30 days and focus on healthy eating finding incremental success in the grocerant niche.
Freshii is in the middle of the Grocerant niche now focused on ‘better-for-you’ fresh full-flavored food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Now Freshii has a new partnership with Walmart Canada locations in Ontario its first partnership with a major grocer. Freshii healthier meal options says its products will be in 100 Walmart Canada stores by the end of April as well as online.

Can a new partnership drive your sales? Don't let your brand simply do what you always have an become the next Kraft, Heinz or Campbell's Soup. Food selling partnerships are a proven platform driving top line sales and bottom-line profits. This relationship is an outstanding example how a brand can drive incremental adoption putting new electricity in your brand relevance by adding new points of distribution.
Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing and eSports.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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