Wednesday, February 27, 2019

Saladworks Finds Growth inside Grocery Stores

Driving top line sales and bottom-line profits is the goal for every chain restaurant.  Finding, funding, and fueling that growth is the hard part according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Saladworks opened its first-ever location in a grocery store last February inside a remodeled ShopRite, grocery store in Philadelphia, PA. Given the strong customer feedback, two more Saladworks restaurants are now slated to open in ShopRite and Fresh Grocer stores.
“The store is doing extremely well. So we are expanding in the next 60 days into two more stores, with plans to grow in this category aggressively,” A ShopRite spokesman told the press. “Part of our mission is to put healthy food within the reach of everyday consumers. We want to put fresh, veggie-centric meals in front of as many people as we can,” according to ShopRite. “To be able to go to where the people are, we’re opening more locations and expanding our traditional and nontraditional locations, such as airports, schools, colleges, military bases and office buildings. Grocery stores have a tremendous amount of traffic and people who are looking to eat healthy.”
The Saladworks at the ShopRite utilizes only 150 square feet and stands in an island space near the store’s front entrance. Saladworks’ compact footprint makes it a flexible prepared-foods option, saving consumers time. 
Currently, Saladworks has 100 restaurants in 17 states; just think how much faster they can grow their brand by partnering with a retail grocery chain.  What partnerships can help you drives sales?

Once again I repeat that all food retailers today must understand that customer relevance is elevated when two brands build off each other complementing consumers preferences. Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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