Tuesday, February 26, 2019

Balkan Treat Box Food Expands with Traditional Footprint

Success does leave clues and Balk Treat Box success has grown to the point that they have out grown the food truck space so they opened a brick-and-mortar to build on customer frequency trends that were driving success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
Balkan Treat Box started as a food truck venture and now it is restaurant concept that features the cuisines of the Balkan Peninsula with food inspired from Bosnia to Turkey.  “With wood-fire cooking as an essential component to the menu, Balkan Treat Box will offer a new fast casual dining experience” according to the company.”
The opening of Balkan Treat Box is a dream realized for owners, chef Loryn Nalic and her husband, Edo. Loryn, a seasoned chef, fell in love with Bosnian food as she fell in love with Edo, who is a Bosnian refugee. Before opening the Balkan Treat Box food truck, Loryn traveled to the Balkan region for a two-month culinary exploration to cook with the locals and learn how to make everything from somun and cevapi to the perfect Turkish pide.  
While the new restaurant Balkan Treat Box is a fast casual, counter-service restaurant, Nalic makes every dish to order so anticipate wait times of up to 15 minutes from ordering in the opening weeks. Upon hiring additional staff, Balkan Treat Box does plan to still operate the food truck in the spring/summer season. Additional plans include breakfast and catering menus as well. Sales drive growth. How is your concept evolving?  Are you growing new points of distribution? 
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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