Thursday, February 21, 2019

Hand-Held Food Marketing’s Up-side

The simple fast is that only 0.03% of restaurant menus items are now delivered and the average price for restaurant menu delivery order is $24.30 according to Tasewise data analytics.  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that can be personalized, customized, and bundled into a family meal is elevated with hand held digital food marketing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The NPD Group reports that restaurant digital orders have grown at an average annual rate of 23 percent since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps.  That said; look at the up-side from 0.03%.  If you’re not filling your seats with butts, you had better start selling your meals and meal components online / with digital hand-held marketing tools according to Johnson.

Currently restaurant’s app or website represents 70 percent of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report.
All food retailer should start considering third-party apps, the ilk of DoorDash, Grubhub/Seamless, and UberEATS, as they account for more than their fair share (40 percent) of the 20 most-used apps. Utilizing third-party apps today is quick, easy and a low-cost way to break into fresh food delivery according to Johnson. Are expanding your brands reach into the palm of your customers hand?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information

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