Thursday, February 14, 2019

Wendy’s Waves Customers Welcome

Limited time offers (LTO’s) are a great way for food brands to extend a welcome to consumers and stimulate sales.  However, when you add an LTO with the word FREE the branded invitation welcome mat is greatly enlarged according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
You don’t hear the words bacon and free very often.  This week Wendy’s has distinguished itself by creating a point of differentiation win the battle for share of stomach by offering free ‘baconator fries’.  
So you can now bring home the bacon with Wendy’s latest offer “free Baconator Fries daily with an in-restaurant purchase through Wendy’s mobile app, available now through February 17. The free Baconator Fries with purchase offer will refresh daily within the app, because a day without Baconator Fries is a day wasted.” 
The team at Wendy’s says “of course, the only fries worthy of the Baconator name are made with natural-cut, skin-on, sea-salted fries topped with warm, creamy cheese sauce, shredded cheddar, and crispy Applewood smoked bacon.” How do you plan to expand your brand messaging?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information

Battle for Share of Stomach

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