Sometimes legacy brands get off message, off track, and stale in the minds-eye of the consumer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When that happens edifying the core of the brand with relevance is of paramount importance.
In an era of shorter and shorter attention spans Kentucky Fried Chicken’s (KFC) on-going ‘new’ face of its brand is sure to attract incremental attention while driving trial according to Johnson. The newest Colonel Sanders spokesperson is Colonel RoboCop.
Here is how this spokesperson drive value to core of the brands as KFC disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder's secret blend of 11 herbs and spices used to make its world-famous Original Recipe chicken.
The Colonel's secret recipe has been the core of the brand and takes the customer back to the day when differentiation in grocerant niche Ready-2-Eat chicken was the iconic 11 herbs and spices. What has changed is KFC is not touting delivery after all our Grocerant Guru® has said that KFC’s was the original meal replacement.
Now edifying that point will help reposition KFC as the leader not only in the chicken space but could very well place it in the top of the restaurant space as a complete meal replacement center. Success does leave clues and What’s for dinner is still the top question for 63.4% of consumers in 2019 at 4PM.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant