Saturday, February 23, 2019

Carl's Jr. and Hardee's no Hoops just Loops

Limited Time Offers's Help in Winning the Battle for Share of Stomach

Success leaves clues and partnerships edify brand relationships better than most food retailers understand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The undercurrents of food industry buzz and success are grounded by the Kellogg’s partnership with Carl’s & Hardee’s restaurants.
Renewing last year’s successful Limited Time Offer (LTO)  this year Carl’s Jr. and Hardee’s announced the official limited-time return of the fan-favorite Kellogg’s Froot Loops Mini Donuts starting on Monday February 25. 
Remember how things went last year.  Well, they SOLD Out.  After selling out just weeks after first launching in 2018, the Froot Loops Mini Donuts are back by popular demand. Bringing a fresh spin on a nostalgic breakfast favorite, these donuts are perfect for snack time and beyond. The popular menu item comes in the five iconic colors of your childhood: red, blue, green, purple, and yellow.
Froot Loops Mini Donuts will be available for a limited time at participating Carl’s Jr. and Hardee’s locations starting at $1.99 so get in line to get yours. 
Food retailers today must understand that customer relevance is elevated when two brands build off each other complementing consumers preferences. Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
Success does leave clues are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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