BJ’s Restaurants Targets Grocerant Niche Customers

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a staple on the menu at Maggiano's Little Italy, regularly featured at Olive Garden with a buy one take one home special.  BJ’s Restaurants are putting a bit of a twist on their offering as guest who spend a certain amount in-restaurant can pick off a special $6 menu of heat-and-eat take-home dishes.

Success does leave clues according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® and BJ’s is trying to drive up the customer ticket while driving frequency. What is clear is more and more restaurants are getting into the grocerant niche for sale and profits according to Johnson.

BJ’s new line of $6 grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals has become a significant sales drive, pushing up average dine-in checks while serving as an effective lure for value-conscious time starved consumers.

 Expanding on the success of grocerant niche mix & match meal bunding BJ’s officials said the chain is also continuing to work on a beer subscription club that will entitle customers to access to special beers. Along with an offer of take-home bottles of wine for $10, the new $6 take-home line and the beer subscription club are part of an effort by BJ’s to blaze new revenue streams.

At BJ’s, customers who spend at least $9.95 on food eaten inside the restaurant can order up to three chilled entrees off a special to-go menu for $6 each. Six choices are offered: ziti; chicken Alfredo; spicy peanut chicken with soba noodles; spaghetti and meatballs; roasted chicken; and turmeric-spiced cauliflower and quinoa, a vegetarian dish.

That’s not all in addition to a revamp of BJ’s catering program and its offer of family-sized meal packs for off-premise business. Are you ready to drive top line sales and bottom line profits within the grocerant niche?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869