Amazon Go’s cashierless technology is for
‘sale’ , however 7-Eleven’s operational efficiency and technology currently
in place might just be the obstacle to slow Amazon down. 7-Eleven
with owns, franchises
and/or licenses more than 69,077 stores open
around the world one thing is clear according Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® there is no other food retailer better at evolving
that 7-Eleven.
Time starved, cash strapped consumers have come to
adore 7-Eleven, and consumers have been rewarded with innovation after
innovation. Today, 7-Elevens digital
team is at the industry forefront expanding effortless and convenient solutions
with relevance to edifying its relations with today’s consumers.
Technology adoption at 7-Eleven today as
a platform has 25 million loyalty members through its 7Rewards loyalty program.
Since expanding its 7Rewards loyalty program two years ago, 7-Eleven has seen
membership in the app-based platform almost triple (266%) from 9 million to 25
million members.
How are you engaging consumers? Is your
brand driving relevance with technology?
While technology is important Foodservice Solutions® grocerant scorecards indicate that Gen Z and
Millennials are drawn to 7-Eleven in large part because of ‘price’ and new
fresh food and beverage offering many of them with the ‘halo’ of better for you
around them.
Within every sector for foodservice today
it is still the food & beverage offerings customer frequency first and
technology can edify that relationship in a proactive, meaningful and
measurable way.
For
international corporate presentations, regional chain presentations, local
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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