Does
your restaurant, service deli, or convenience store food menu, meals, and meal components
offering’s look more like yesterday than today? Are you having a difficult time
figuring out, just how you can drive growth, while offering meals that look
like yesterday? Stop doing that.
It’s
time to evolve your business model to look more like a grocerant and garner incremental
success according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
If
you are ready to stop practicing brand protectionism, and start looking a
customer ahead, Johnson suggest you take a look at some meal and meal components
that have customer relevance, kids like today, (Note: if they like them now
they will like them in five years) then Johnson suggest you look at: Simply
Boxed grab-and-go meal combos from Whitsons
Culinary Group.
Simply
Boxed are fully reimbursable school breakfasts and lunches packaged with added relevance
as they are 100% plant-based, compostable containers and designed to speed up
lines in elementary, middle and high school cafeterias. Ok, selling fresh food
for kids that is ‘better-for-you’ and better-for the environment seems like a
no-brainer. Well if that is the case why
are you not doing it?
So, when Whitsons Culinary Group first rolled
out its Simply Boxed grab-and-go school meal program last fall it was clear
kids like it. Now Whitsons, has it in
some three dozen districts, serving all grade levels from kindergarten to
senior high school.
Handheld food for immediate consumption
still rules the day; the Simply Boxed Belgian waffle bites were a surprisingly
big hit in the program’s pilot phase, showing a taste among students for
breakfast-at-lunch type offerings.
Reports of the that the pilot phase
yielded a couple of surprises such as the popularity of the Belgian waffle
bites as a cold brunch-for-lunch option, along with a vegan pack centered
around hummus, a protein pack and, perhaps inevitably, the pizza pack.
While the company is still gathering and
analyzing data and can’t offer specific numbers on sales companywide, anecdotal
evidence suggests that Simply Boxed has helped to boost meal participation as
well as customer satisfaction by reducing service times and lunch lines.
Once again, we ask do your meal options
look more like yesterday than today’s fresh food success offerings? Is your
brand expanding points of distribution?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success does
leave clues and we just may have the clue you need to propel your continued
success.
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