Egg McMuffin is the “handheld breakfast” of record according
to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®. Johnson stated “Cooked
from scratch, the Egg McMuffin is handheld food industry standard for fresh
food that continues to drive customer adoption, driving change in how, where,
and when Americans eat breakfast.”
The Egg McMuffin has been around for 49
years it is cooked fresh daily and bundled with coffee and a handheld hash
brown that change consumers perception of what a good breakfast was or is. Now McDonald's declared Monday,
March 2, as National
Egg McMuffin Day as a clear swipe at Wendy’s launch of a nationwide
breakfast rollout for the third time.
To celebrate McDonalds is giving out
free, freshly prepared Egg McMuffin at participating McDonald’s nationwide.
Customers need only download our Mobile App to redeem this offer between
6-10:30 a.m. local time on Monday, March 2. So, take that Wendy’s.
McDonald’s is edifying its relationship
with consumers, rewarding them for using its digital app, and reminding them that
quality and consistency equal value when it’s time for breakfast food.
McDonald’s doesn’t plan to roll over and
capitulate its success within the AM daypart. While the AM daypart, has become increasingly competitive.
It’s clear that any newcomer will have to battle and battle hard to beat McDonald’s.
Wendy’s franchise base will not tolerate losing
profits, or excessive advertising spends on a daypart that has proven elusive
twice before. All that said, get your FREE EGG McMUFFIN Monday,
March 2, 2020.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
Battle for Share of Stomach
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