Foodservice
Solutions®
Grocerant Guru®, Steven Johnson want to
give a shout-out to the marketing team at Guerrilla Tacos for being elevating consumer
touchpoints and highlighting the importance of grocerant niche mix & match
bundling.
Why the shout-out
well Guerrilla Tacos is selling Emergency Taco Kits, complete with 4 toilet
paper rolls and 30 eggs. Now that’s the mix & match bundling that expands
customer relevance today. I need not say more.
It is an outstanding promotion.
So, when Guerrilla Tacos had just found
out they had to close the inside seating, leaving them with a problem: What to
do with the leftover food? Thus, according to CNN, “Co-owner Brittney Valles,
chef and fellow co-owner Wes Avila, and other members of the team put their
heads together. Valles wanted to do something like a batch meal -- but no Lean
Cuisine vibes, she said. Something that felt fun and homey, the rest of the
team agreed.”
So, that’s their idea for Emergency Taco
Kits. The kit includes, five pounds of
roasted chicken, five pounds of carne asada, a pint of red salsa, a pint of
green salsa, tortillas, onions, cilantro, and rice and beans. To help alleviate
customers' shopping needs amid coronavirus concerns, the restaurant also
decided each kit should include emergency essentials: Four rolls of toilet
paper and 30 eggs. In the battle for
Share of Stomach mix & match meal bunding is a fundamental ingredient.
Foodservice Solutions® specializes in outsourced
business development. We can help you identify, quantify and qualify additional
food retail segment opportunities or a new menu product segment and brand and
menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
Battle for Share of Stomach
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