Wednesday, March 3, 2021

At Rutter's Partnerships Adds Value


Building incremental sales with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is something they do well at Rutter’s. Leveraging partnerships to develop distinct differentiated fresh food faster has helped drive menu trail, menu electricity, and customer frequency according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Why would customer go anywhere else?

Rutter's debuted the Philly Cheesesteak Traveller on menus chainwide March 2. It is the second product launched in partnership with Australia's Patties Foods Group known for hand held comfort food that is ‘irresistible’. How are you building new brand or menu electricity with you consumers?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, smell, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and this fits that bill according to Johnson.

So, Rutter’s rolled out the Four N Twenty Beef and Cheese Traveller, a beloved product in Australia, in February 2020, and success does leave clues. Consumers loved them, the clue is giving consumers what they want, the way they want it.

Yes, the Philly Cheesesteak Traveller features the same flaky golden pastry crust as the Four'N Twenty and is full of shaved beef and American cheese. It was designed to be a delicious and convenient item for on-the-go consumers.

Robert Perkins, Rutter's vice president of marketing, stated, "After the success of the Beef and Cheese Traveller last year, we were very excited to continue expanding the Four'N Twenty offering, as part of our Award-Winning Food Service," … "The partnership we've built has been great because both companies have the same goal of continuing food innovation to meet customer demands. Being the first retailer to sell this great product will keep customers saying, Why Go Anywhere Else?"

Rutter's is the first retailer anywhere to offer the Philly Cheesesteak Traveller. Exclusive to the United States, it was created under Patties Foods' Four'N Twenty brand as an ode to its ambassadors, Philadelphia 76ers star Ben Simmons.

Anand Surujpal, general manager, marketing and innovation for Patties Foods, stated, "We are extremely proud that Four'N Twenty has been embraced by Rutter's customers," … "The generous hearted people of Philadelphia have really welcomed our Aussie beef pies and travellers since we launched in the U.S. in 2018.

"We were inspired by working with Four'N Twenty ambassador Ben Simmons and in collaboration with Rutter's we wanted to create something innovative and delicious that honored Ben's two homes," he added. "The new Four'N Twenty Philly Cheesesteak Traveller is the perfect combination of something quintessentially Aussie and a Philadelphian classic, and we know our fans will really love the new flavor."

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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