Saturday, March 27, 2021

The Fresh Market Great Grocerant Easter Dinner Options


Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food ranks high on consumers shopping list coming in at number two this year just with 78.4% of consumers, after saving time cooking which had 82.3%, in the most recent grocerant scorecards according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

The Fresh Market, has rolled out yet another mix and match bundled holiday fresh feast filled with fresh prepared seasonal mix & match meal options. Each option is a complete holiday meal, Ready-2-Heat. They are a convenient option for those who want to spend less time in the kitchen this year, including those hosting the smallest of holiday gatherings and don’t want to plan or prep the entire meal.

Dan Portnoy, chief merchandising officer of The Fresh Market, stated, “Easter is among the three biggest holidays for family get-togethers, and we want to continue catering to what our guests need this year, including smaller gatherings. That is why we introduced a new Easter meal for two, in addition to our traditional Easter essentials like honey ham, rack of lamb, festive desserts and fresh-cut flowers,”

Three Complete Easter Meals Plus:

1.        The New Rack of Lamb Dinner, which serves two for $39.99, includes 1.5 pounds of French cut rack of seasoned or unseasoned lamb, 1 pound of seasoned asparagus, 1 pound of mascarpone whipped potatoes with rosemary and two mini gourmet fruit tarts.

2.        The Easter Ham Meal, which serves four for $49.99, includes a 3.5-pound boneless sliced ham, 1.5 pounds of green beans, 1.5-pounds of white cheddar scalloped potatoes, 2 ounces of sliced pineapple, a four count of King’s Hawaiian Original Dinner Rolls, and an 18-ounce lemon cream bar cake.

3.        The Large Easter Ham Meal, which serves eight to 10 guests for $79.99, includes a 9-pound bone-in spiral sliced honey ham, 3 pounds of green beans, 3 pounds of white cheddar scalloped potatoes, 1 pound of sliced pineapple, a 12-count of golden dinner rolls and a 7-inch deluxe white cake.

4.        The Fresh Market also offer an Ultimate Brunch Meal that serves four. The brunch comes with a quiche Lorraine, Nueske’s applewood smoked bacon, a lox tray, plain bagels, whipped cream cheese, a mixed berries tub and The Fresh Market’s fresh squeezed orange juice for $49.99. Guests can complete the spread with a bottle of Mumm Napa Brut Rose.

 But there is more from The Fresh Market.  They are extending the meal buy inviting customer to complete their Easter feast with wine favorites. To accompany its spiral sliced honey ham, the grocer’s wine expert recommends a Pinot Nori such as Belle Glos Las Alturas that contains abundant fruit flavors for an aromatic and rich wine.

How are you inviting customer to dinner on Easter?  Grocerant niche mix & match meal options drive brand loyalty while building top of mind brand freshness according to Johnson.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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