Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food ranks high on consumers shopping list coming in
at number two this year just with 78.4% of consumers, after saving time cooking
which had 82.3%, in the most recent grocerant scorecards according to Steven
Johnson, Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®.
The Fresh Market, has rolled out yet
another mix and match bundled holiday fresh feast filled with fresh prepared seasonal
mix & match meal options. Each option is a complete holiday meal, Ready-2-Heat.
They are a convenient option for those who want to spend less time in the
kitchen this year, including those hosting the smallest of holiday gatherings
and don’t want to plan or prep the entire meal.
Dan Portnoy, chief
merchandising officer of The Fresh Market, stated, “Easter is among the three
biggest holidays for family get-togethers, and we want to continue catering to
what our guests need this year, including smaller gatherings. That is why we
introduced a new Easter meal for two, in addition to our traditional Easter
essentials like honey ham, rack of lamb, festive desserts and fresh-cut
New Rack of Lamb Dinner, which serves two for $39.99, includes 1.5 pounds of
French cut rack of seasoned or unseasoned lamb, 1 pound of seasoned asparagus,
1 pound of mascarpone whipped potatoes with rosemary and two mini gourmet fruit
Easter Ham Meal, which serves four for $49.99, includes a 3.5-pound boneless
sliced ham, 1.5 pounds of green beans, 1.5-pounds of white cheddar scalloped
potatoes, 2 ounces of sliced pineapple, a four count of King’s Hawaiian
Original Dinner Rolls, and an 18-ounce lemon cream bar cake.
Large Easter Ham Meal, which serves eight to 10 guests for $79.99, includes a
9-pound bone-in spiral sliced honey ham, 3 pounds of green beans, 3 pounds of
white cheddar scalloped potatoes, 1 pound of sliced pineapple, a 12-count of
golden dinner rolls and a 7-inch deluxe white cake.
Fresh Market also offer an Ultimate Brunch Meal that serves four. The brunch
comes with a quiche Lorraine, Nueske’s applewood smoked bacon, a lox tray,
plain bagels, whipped cream cheese, a mixed berries tub and The Fresh Market’s
fresh squeezed orange juice for $49.99. Guests can complete the spread with a
bottle of Mumm Napa Brut Rose.
How are you inviting
customer to dinner on Easter? Grocerant
niche mix & match meal options drive brand loyalty while building top of
mind brand freshness according to Johnson.
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869