Monday, March 29, 2021

White Castle Continues Looking a Customer Ahead


When your company has been serving customers for over 100 years, you know that focusing on the customer and looking a customer ahead is their key to continues success and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® that is exactly what they do at White Castle.

Seasonal holidays are special for all of us now with Easter Sunday ahead, White Castle is offering tips to improving seasonal celebrations like only White Castle can.

That’s right just as regular readers of this blog know, adding White Castle’s Original Slider Stuffing to your Easter table will edify the family meal and conversation just like it did at Thanksgiving. Just click the link here for the recipe if you did not save it.  After 100 years of customer focus this dish has become a staple goes great with turkey, but it also complements ham, lamb, beef and other traditional Easter fare.

So, get this, White Castle released a new version of the recipe, using the Impossible Slider for Cravers who want a nonmeat option. Both the traditional and meat-free recipes can be found on White Castle’s website under “Recipes.”

Better yet, White Castle fans can now get a new limited-edition Cravey Boat, now available on White Castle’s House of Crave website. White Castle created its first-ever Cravey Boat for Thanksgiving 2020 and tested it with a small group of Cravers. They responded so favorably to the exclusive piece that White Castle opted to create a new 100th birthday edition and make it available to the public. With a sleek look inspired by fine design and a spirit of great taste, the Cravey Boat is perfect for gravy, fondue, hollandaise and other craveable sauces. It’s available for just $25 (plus tax and shipping).

Regular readers of this blog know that mix & match meal budling is one of the hall marks of the grocerant niche.  The Cravey Boat is a perfect complement to both the brand and any family holiday meal according to Johnson.

Jamie Richardson, a vice president at White Castle, stated, “However and whenever people set their tables this spring, White Castle wants to be right there with them,” . “In these still uncertain yet very hopeful times, our recipes and Cravey Boat are perfectly suited to help Cravers capitalize on their seasonal celebrations.” 

Yet there is more; after 100 years of course, there are more ways to edify your brand, menu items, and customers from White Castle. So, in addition to the stuffing recipe, White Castle also suggests three more recipes that will make gatherings more memorable:

Bunny Sliders – Here’s a delicious dish that the youngest Cravers will have as much fun making as eating, so hop to it! All that’s needed is a Slider for the body, apple slice ears, a carrot nose and a miniature marshmallow tail.

Brunch Craver’s Benedict – Top your favorite Slider with a poached egg, Canadian bacon and classic hollandaise sauce poured from your new Cravey Boat.

White Castle Slider Bloody Mary – This recipe features a traditional Bloody Mary garnished with celery stalks and five skewers stacked with Sliders, sausage links, bacon strips, mini-waffles, cheese cubes, cherry tomatoes and a hard-boiled egg. Is your brand going to last 100 years? Have you extended you brand to all the relevant consumer touchpoints?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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