Branded food marketing messaging must edify the customer with a direct message. Here is what Cowboy Chicken had to say: “A fabulous Easter meal is a hop, skip and a jump away with the Easter Ham Package from Cowboy Chicken. Beginning March 1, the wood-fired rotisserie chicken chain expands its expertise to include classic holiday spiral-sliced hams so guests can enjoy a meal with family and friends without spending hours in the kitchen.” Johnson agreed that is the message you want to send. They are a simple solution to a family holiday meal.
Let’s look at the offer: The Easter Ham Holiday Package feeds up to 10 people and features an eight- to 10-pound spiral-sliced ham, Twice Baked Potaters, garden salad, an additional Wild West side and peach cobbler. The $125 package allows for an easy, hassle-free holiday feast. Meals can be picked up hot and ready to serve or with reheating instructions to serve later. A ham-only option also is available for $65.
Cowboy Chicken’s menu features bold, simple and natural food including all-natural chicken cooked over an open flame and a variety of homestyle sides. Since 1981, Cowboy Chicken has excelled in serving fresh ingredients while treating guests like family and employees like partners. The welcoming, authentic experience, with food as honest as a handshake, has kept guests coming back for more.
Consumers are dynamic they more forward, retailers must be there to help. This Easter Ham Holiday package with hams are available until Easter Sunday, April 4 at participating locations, is a solutions consumer will like and should be ordering early to take the stress out of the holiday as availability due to demand just might be limited.
Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant Guru® can help your company edify your brand with relevance. Call 253-759-7869 for more information.
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