Monday, March 15, 2021

El Pollo Loco Convenience Carries the Day


Happy Days are here again.  We are all ready for meal time to be a fun time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Having gotten my second COVID Vaccination shot myself it seems as if Happy Days are back.

Americans change but not as fast as some would like us to. Working from home has become so normal that it just might take a little extra incentive to get us out of our ‘new routine’ according to Johnson.  Well, guess what that El Pollo Loco is reigniting the lost joy of lunchtime with its new line of Loco Lunch Boxes.

Remember, as kids ‘happy meals’ were fun meals.  Given that work at home and social distancing requirements have upended lunchtime, midday meals have lost their luster, leaving many stuck in a rut and eating uninspired lunches at their home desk or noshing on the same thing every day El Pollo Loco has the answer.

Say goodbye to sad lunches. El Pollo Loco packs the lunch you really want with a complete meal in a cheerful, easy-to-carry box. The new Loco Lunch Boxes offer a convenient lunch experience for people to enjoy delicious, satisfying food — whether they’re working from home, are on the go or heading back to the office.

El Pollo Loco CEO and president Acoca, stated, “Once people started sheltering at home and working remotely, going out for lunch shifted to throwing together quick meals at home,” ... “To inject some joy back into lunchtime and give people delicious and convenient to-go options that replace disappointing leftovers and inspire them to love lunch again, we created satisfying meals that come in a fun, portable container.”

The new Loco Lunch Boxes come in four options, all of which include a rice and beans cup, chips, salsa, and a churro for dessert:

1.       Chicken Guacamole Burrito: Tender pieces of our famous citrus-marinated, fire-grilled chicken, fresh handmade guacamole, pinto beans, shredded cabbage and sour cream, wrapped in a flour tortilla and topped with queso fresco and house-made pico de gallo.

2.       Baja Shrimp Tacos: Two tacos made with corn and flour blend artisanal tortillas and filled with shrimp cooked to perfection in a chipotle and garlic marinade, and topped with fresh shredded cabbage, house-made pico de gallo and Baja chipotle sauce.

3.       Chicken Avocado Gordita: Tender pieces of our famous citrus-marinated, fire-grilled chicken, wrapped in grilled flatbread with fresh shredded lettuce blend, fresh avocado slices, Baja chipotle sauce and topped with queso fresco and house-made pico de gallo.

4.       Cheesy Chicken Quesadilla: Tender pieces of our famous citrus-marinated, fire-grilled chicken melted between a flour tortilla along with shredded Monterey jack cheese and house-made pico de gallo and served with a side of fresh handmade guacamole.

Get ready to get back to the office and share as Loco Lunch Boxes will also be available for purchase in packs of six, eight and 12 on El Pollo Loco’s catering menu. How are you extending your brand invitation?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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