Monday, March 22, 2021

GetGo Consumers like Slushies but they like Alcohol Slushies Better


Baby Boomers, Gen X, Millennials, and Gen Z all grew up slurping on Slurpee’s at 7-Eleven.  Today just about all C-stores have a slushie / Slurpee of their own.  GetGo’s newest line of slushie’s that are spiked adding relevance to consumers that grew up sipping on slushie’s in the summer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®

Regular readers of this blog know that GetGo is expanding its Café + Market's spiked slushies program with more flavors at more locations following a successful first year. Alcohol spiked flavored beverages continue to grow in popularity and C-stores are a natural outlet for Alcohol flavored beverages specifically slushie’s or Slurpee’s according to Johnson.

There are crrently, 46 GetGo locations in Ohio and Pennsylvania offer the quick-frozen malt beverages that are made with premium alcohol brands such as Seagram's Escapes, Smirnoff Ice, Mike's Harder Lemonade and more. They just sound good don’t they.  Think about a hot summer day with a Seagram’s spiked slushie and then a nap.

Jim Workman, GetGo spokesperson, stated, "GetGo guests trust us to deliver high quality, innovative food and beverage products. They have overwhelmingly shown our team that the spiked slushies are a drink they are enjoying and want more of," …. "We've exceeded our financial projections for the Spiked Slushies by nearly 400 percent during the first 12 months."

Each GetGo location that offers spiked slushies carries two to six flavor options, including every day and limited-time selections. St. Patty's Brew is a popular limited-edition flavor for the month of March. Hello as you can see GetGo understand just what consumer touchpoints to push and when.

Spiked slushies are available in 20-ounce and 32-ounce cups, with a new 64-ounce Party Bag option coming soon. Based in Pittsburgh, GetGo operates more than 266 locations throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. Are you pushing the right consumer touchpoints?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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