In urban centers around the world consumers are seeking sustainable modes of transportation, ease of navigating traffic, reducing commuting times, so they are increasingly using a bicycle to get around. Fast food retailers have taken notice for good reason according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Now Dunkin’ guests in the Philippines can now pick up with the company’s first-ever drive-thru lane dedicated to bikes. Whether the Dunkin’ craving hits while riding a traditional bike, moped, or motorcycle, it’s now even easier for the Philippines’ large population of bikers to get their Dunkin’ order and get on their way. Consumers are dynamic not static and brands like Dunkin and McDonalds are adapting new units and packaging to accommodate bikes of all kinds.
Dunkin’s bike-thru lane opened at a Dunkin’ restaurant in Quezon City in January 2021 and has been receiving rave reviews ever since. To place an order, bikers can simply ride up to the bike-thru lane, place their order at the speaker, then pay and pick up their items at the window.
Battle for Share of Stomach
Regular readers of this blog know that we have highlighted McDonalds special packaging for bikes which opened a new sub-sector for packaging manufactures. How are you extending your brand invitation?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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